Showcase the first collection will balbir pasha get aids the ‘will balbir pasha get aids’ campaign formed part of psi india’s operation lighthouse. In 2003, giant hoardings saying 'balbir pasha ko aids hoga kya' made mumbai citizens wonder just who this person was balbir pasha, the faceless and ficitonal character was created for the. Balbir pasha -- and his intimate habits -- was the talk of the town, and one pressing question preoccupied mumbai: would balbir pasha get aids. Mumbai: balbir pasha ko aids hoga kya, ask hoardings all over the city and mumbaikars seem to be concerned about him the pasha punch line employed. Balbir pasha: hiv/aids campaign is the talk of mumbai august 2003 psi/india has broken new ground in hiv/aids awareness by creating a fictional charac.
The balbir pasha phase1, consumer study indicates that the campaign has bought significant changes in the social norms amongst the vulnerable population. Mumbai: the controversial balbir pasha advertisements caused an uproar in the maharashtra legislative council, forcing the state government to agree t. “when balbir pasha became popular, we got a lot of flak from ngos it’s good that so many big players have come together to take this issue up now. Psi india -- will balbir pasha help fight aids (a) and (b) video case solution,psi india -- will balbir pasha help fight aids (a) and (b) video case analysis, psi india -- will balbir pasha.
The campaign would feature a fictional character-balbir pasha at one extreme the campaign would impact that target population and lift barriers to safe sex practices. Psi/india has broken new ground in hiv/aids awareness by creating a fictional character—balbir pasha—who has become the talk of mumbai during four months in late 2002 and early 2003, the.
Will balbir pasha get aids: case study: an innovative approach to reducing hiv/aids prevalence through targeted mass media communications in mumbai, india. Psi india-will balbir pasha help fight aids by medha saha raktim sengupta rohit kumar shaw q1) is the concept proposed by lowe lintas, a. The ‘will balbir pasha get aids’ campaign formed part of psi india’s operation lighthouse, an hiv/aids prevention programme implemented in 12 major port communities in india. Will balbir pasha get aids topic: sexual health organisation: population services international (psi) location: mumbai (india) dates: 2001 to 2005 budget: approximately us $25 million.
Chapter -ii review of lit erature surrounding balbir pasha and his sexual behaviour was threaded into the ads making him the talk of the town. View balbir pasha’s profile on linkedin, the world's largest professional community balbir’s education is listed on their profile see the complete profile on linkedin and discover balbir’s.
This advertisement is part of the balbir pasha campaign in india two men discuss the likelihood of balbir pasha having aids, and one informs the other that if he forgets to wear a condom. It's the ultimate sign of success for an advertising campaign in mumbai not an abby, not a cannes lion, not even a 50% increase in sales, but an amul hoarding parodying it. The campaign would feature a fictional character-balbir pasha an abstract is not available for this product psi india -- will balbir pasha help fight aids. Psi india--will balbir pasha help fight aids (b) case analysis, psi india--will balbir pasha help fight aids (b) case study solution, psi india--will balbir pasha help fight aids (b) xls. The bedrock of the campaign was the principle that people can learn by observing the behaviour of others as part of the campaign, a fictional character (or alter ego) named balbir pasha.
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